Nationwide Infant Formula Marketing Class Action
Eastern District of New York
DRC partnered with defense counsel for a leading global manufacturer of baby food in a nationwide class action. The case centered on allegations of false and deceptive advertising related to infant formula marketing, with claimed damages exceeding $19 million. DRC provided the following trial consulting services: jury focus group research, jury selection, and demonstrative aids to clarify complex scientific and regulatory issues. DRC’s work was instrumental in helping our client navigate a challenging legal landscape involving significant reputational risk and paving the way for an effective resolution.
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