About Dubin Research & Consulting | Trial Strategy & Juror Research

who we are

Turbo-Boost Your Trial Team

DRC is a nationally recognized trial strategy and jury consulting firm with nearly three decades of partnering with elite trial teams to craft litigation strategies that lead to success in the courtroom. Our multidisciplinary team of litigators, psychologists, data scientists, and information designers delivers deep, actionable insights that simplify complex issues and shape compelling case narratives. We apply behavioral science, persuasive communication, proprietary data analytics, and strategic foresight to guide decision-makers toward favorable outcomes.

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why work with us?

The DRC Difference

DRC provides a high-touch, comprehensive experience tailored to the stakes of each dispute. We help you pressure‑test your case before trial and make disciplined decisions at every stage. From early theme testing to data‑informed jury selection, our insights translate directly into clearer strategies and stronger courtroom execution. And once trial begins, our team works alongside yours to adapt in real time, ensuring your advocacy stays sharp, persuasive, and calibrated to the fact‑finders deciding your case.

Rigorous Jury Testing

DRC's litigators, psychologists, data scientists, and information designers develop focus group presentations that are:

Built for juror comprehension and courtroom admissibility
Inclusive of scripts and presentation materials for both sides
Designed to surface real decision drivers

This ensures that your focus group effectively shapes the case your jury will ultimately hear.

Predictive Data

DRC's proprietary data models analyze how demographics, experiences, and value‑beliefs interact to afford your trial team:

Clear insights from millions of calculations
Accurate predictors of unfavorable or risky jurors
Deselection profiles that guide optimal jury selection

The result is smarter cause challenges, better use of peremptories, and clearer jury strategy.

Actionable Strategy

We don’t just tell you what jurors did. We tell you why, and exactly what to do about it:

Which jurors to strike and why
What themes to simplify, concede, or emphasize
What language and visuals actually move verdicts

Our recommendations can be leveraged for your trial strategy and to inform voir dire, openings, witness prep, and closings.

Effective Voir Dire

Our research is designed for real-time use, not just inclusion in a report. We integrate focus group and survey findings with:

Oral voir dire
Written questionnaires
Real‑time and online juror research

This allows trial teams to move quickly, conserve peremptories, and make confident strikes.

Persuasive Visual Aids

Our information designers work hand-in-hand with trial lawyers to build visual advocacy that is:

Persuasive, not flashy
Grounded in information design principles
Built for admissibility and use at trial

DRC's focus group demonstratives are trial-ready, making your research investment part of your courtroom toolkit.

At-Trial Partnership

When trial begins, we work as an extension of your team in the war room and at counsel table, providing:

On‑site graphics support
Trial technology and hot‑seat support
Real‑time strategy input as trial evolves

Our designers remain embedded through trial, ready to adapt visuals on the fly as testimony shifts and rulings change.

Our Commitment

At DRC, we don’t just support trials. We shape them. Every engagement is approached with intellectual rigor, strategic insight, and an unwavering dedication to our clients’ success. When the margin for error is razor-thin, DRC provides the clarity, confidence, and competitive edge that trial teams need to win.

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