The Corporate Litigant – Tips for Defeating Juror Bias Toward Corporate America

Our recent experience in cases involving corporate parties leaves no doubt that juror perception of large corporations has not fully recovered from the succession of scandals, mass layoffs and government bail-outs that marked the past decade. Those events have created unprecedented levels of juror hostility toward large corporations that remain prevalent amongst many jurors today. While some studies cite optimistic trends reflecting a slow but steady recovery from this anti-corporate sentiment, 1 our recent work suggests that despite gradual improvements, some are not so quick to forgive and forget. So, faced with a potential anti-corporation bias in the jury-eligible population, what is a corporate litigator to do? Application of three critical strategies set forth in this article will help you adapt to and overcome the current attitudinal climate.

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